Last updated: 22/10/25
1. Who We Are
This Privacy Policy describes how Luke Dyson Photography (“we”, “us”, “our”) collects, uses, and protects your personal data when you use lukedyson.com.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
We may collect and process the following information:
a. Information you provide:
• Your name and email address (e.g., via contact forms or newsletter sign-up)
• Order and payment details when purchasing prints or products
• Comments or feedback you submit
b. Information we automatically collect:
• IP address and browser type
• Pages visited and time spent on the site (via analytics)
• Cookies (see section 7)
3. How We Use Your Data
We use your personal data to:
• Respond to enquiries and provide customer support
• Process and deliver your orders
• Send order confirmations or updates
• Improve the Website and user experience
• Send marketing emails (only with your consent)
4. Legal Basis for Processing
We rely on the following lawful bases under the UK GDPR:
• Contract: To fulfil an order or respond to your enquiries.
• Consent: For email newsletters or cookies where consent is given.
• Legitimate interests: To improve our services and maintain security.
• Legal obligation: To comply with tax or accounting laws.
5. How We Store and Protect Your Data
Your personal data is stored securely and only for as long as necessary for the purposes collected.
We use encrypted connections (HTTPS) and secure servers.
Payment information is processed by third-party providers (e.g. Stripe, PayPal) — we do not store your payment card details.
6. Sharing Your Data
We do not sell or rent your data.
We may share limited information with trusted service providers for:
• Payment processing (e.g. Stripe, PayPal)
• Order fulfilment (e.g. print labs, couriers)
• Email marketing (e.g. Mailchimp)
All providers comply with data protection regulations and only process data as instructed by us.
7. Cookies
Cookies are small text files used to improve your browsing experience.
We use:
• Essential cookies – to make the site work properly
• Analytics cookies – to understand visitor behaviour (e.g. via Google Analytics)
You can manage cookies via your browser settings or our cookie banner.
8. Your Rights
Under the UK GDPR, you have the right to:
• Access a copy of your personal data
• Request correction or deletion of your data
• Withdraw consent (for marketing, etc.)
• Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been violated
ICO website: https://ico.org.uk
9. Data Retention
We retain personal data only as long as necessary for business, legal, or accounting purposes.
For example, order records may be kept for up to 6 years to comply with tax obligations.
10. Contact Us
For privacy-related questions or data requests, contact:
Luke Dyson Photography
Email: luke@lukedyson.com
Website: https://lukedyson.com